a question for course creators & bloggers…
do you know what’s working
in your marketing?
unravel & decipher what *really* performs so you can simplify and streamline for good
it’s a tale as old as time…
(in the online business world, that’s probably 8 months.)
Guru #1 tells you, “You *just* have to show up and your people will buy.”
And Guru #2 tells you it’s not hard to get clients, your problem is you’re not productive enough… or you’re not using their superspecial secret method.
SO YOU DOUBLE DOWN ON THIS CONTENT-CREATION, FUNNEL-FLINGING, AD-SPRINGING PLAN THEY SELL YOU…
ONLY TO REALIZE YOU’VE CREATED A WHOLE NEW JOB FOR YOURSELF. (NOT EXACTLY THE FREEDOM THEY PROMISED!)
There’s an old adage (like, actually old, not internet-old) that applies here:
Less Is More.
But it’s got to be the right less. Of course, if you’re not sure what that is, you sit there, spinning wheels and doing all the things.
And there’s the rub.
How are you, as the expert in your field… but NOT in marketing, supposed to know which marketing activities to do less of, and which more? How can you stop spreading yourself so thin, chasing all. the. tactics?
How can you get the voices of a thousand gurus out of your head and finally get some clarity?
PILOTS DEPEND ON THEIR INSTRUMENT PANELS.
Surgeons RELY ON THEIR TESTS AND DIAGNOSTICS.
You need a marketing control center
for your business.
one place where you can see:
- Which marketing is working
- Where you’re wasting your hard-earned moolah (and more importantly–time!)
- Where the missed content marketing opportunities are
- And what… perhaps… you can actually stop doing
Hey, I’m Britney
I’m your back-pocket marketing strategist. I help entrepreneurs make a content plan and I build a dashboard to measure their results–with monthly reports that offer all the benefits of a CMO without the pricy monthly price tag.
it’s exactly what you need to know
without all the technofluff
“I sleep like a baby now.”
“I went from panicking and literally losing sleep at night to understanding my prospective client. They could see themselves in–and really connected with my posts–and went to purchase my offer. I used that organic traffic knowledge to drop my cost to acquire a client by 75%.”
dawn wiggins, divorce coach
Whether this is your third month or third year in business, that marketing control center for your business is your go-to place to make all future biz decisions easier.
I call it the CONTENT ROI DASHBOARD
a done-for-you service that automates the measuring of your marketing activities.
What’s included in the service?
A quick, half-hour chat gives me all the info I need on where you’re currently showing up (video, audio, written, social… not all necessary, definitely all available), and how we can measure your activities and results.
(technofluff translation: these are the KPI’s and content gaps that are costing you money right now)
After gaining access to your analytics, I schedule your creation day. While it’s not a VIP Day in the sense that we’re hanging out together all day, you do need to be available for questions and two-factor authentication.
(technofluff translation: I’m taking care of all the tech, but it’s still YOUR tech)
I’ll create a control center showing what content is working, what content is underperforming. Think of it as a dashboard that shows you the indicator lights for an upcoming turn or oil change reminders for your business.
(technofluff translation: none needed–I’m taking care of the tech on this baby so you don’t have to!)
You’ll receive monthly reports for six months providing insights. Underperforming content or marketing? We’ll see right away and figure out how to plug those “leaks” in your business.
(technofluff translation: just the facts, ma’am–I’ll pare down the information to *just* what you need to see so you don’t get lost trying to figure out what’s important and what’s not)
** interested in this dashboard without the content planning?
this is an available option! let me know you’re best served at this time with the content you’ve already created and simply need a way to reliably measure its effectiveness
wondering if this service is for you?
I currently offer the Content ROI Dashboard to course creators and bloggers (think: therapists, coaches, nutritionists, business consultants…) who focus on these content areas:
VIDEO LIKE LIVES, YOUTUBE CHANNELS, ETC.
AUDIO SUCH AS A PODCAST THEY HOST
WRITTEN SUCH AS BLOGGING OR SOCIALS
“You help entrepreneurs get seen.”
“I would recommend you to entrepreneurs who are confused about how to stand out in the crowded internet space. I honestly would call you a Visibility Coach because you help entrepreneurs get seen so they can do what they love best.”
TELESHIA DELMAR, LOVERS BOND
In addition to all that, I also offer these extras to clients’ projects:
The premier content-expansion program so you can turn one content topic into 4+ more
ARE YOU THE NEXT savvy content creator TO GET AT-A-GLANCE BUSINESS METRICS AND CONVERTING CONTENT?
Let’s find out!
Each month I take on just three projects.
A typical Content ROI Dashboard setup fee is $2000. After the included six months of reports, the dashboard will still work for you, but continuing to receive reports will be $200/mo.
I’d love to see what you’re up to and if I’m the right fit for you. Let’s set up a call to make sure I’m answering all your questions.
I translate humans (and all their messy feelings)
into content planning that makes it easy to show up consistently.
About Britney Gardner
Few marketers truly marry their creative and analytical sides. With a visual background in photography and graphic design and training under the top copywriters in the country, I pair that creativity with a strategic mastermind personality as an INTJ and Enneagram 8.
Host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method, I help online service biz owners craft content that results in perfect-match clients.